ACCOUNT-BASED GTM

Personalized, account-based GTM orchestrated with your marketing, sales & customer teams to drive growth outcomes.

Vendery helps B2B CROs and CMOs win more deals across the customer lifecycle - using our proprietary account-based GTM methodology, signals framework, and agentic revenue engine to:

→Improve resonance & engagement with buying committees
→Improve quality, consistency & production of outbound motion
→Bolster efficacy & ROI of account-based efforts, investments
→Improve GTM efficiency & net revenue retention

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State of B2B growth

B2B growth in 2026 is harder, slower, and more expensive

Buyers move in committees. Personalization is table stakes. AI is reshaping the operating model faster than most teams can absorb. Traditional ABM hasn't kept up.

stakeholders in the average B2B purchase

Forrester

61%

more opportunity volume with personalization

AdRoll

$0.37

growth yield per S&M dollar, down from $0.66

SBI

78%

of GTM leaders worry they’re falling behind on AI

Salesforce

65%

of S&M leaders say their teams are misaligned

Forrester

Why traditional ABM fails

Six gaps between sales and marketing

The Ownership Gap

Between Product Marketing & RevOps, no clear accountability for account-level sales campaigns.

The Definition Gap

Sales and marketing are targeting different accounts for different reasons.

The Intelligence Gap

Marketing sees engagement data. Sales sees conversation data. No comprehensive view.

The Timing Gap

A buying signal fires and nothing happens. By the time sales follows up, the opportunity has passed.

The Narrative Gap

Marketing is telling one story. Sales is telling a variant - likely many.

The Measurement Gap

Marketing reports on engagement & penetration. Sales reports on pipeline & bookings.

What is Account-Based GTM?

The modern B2B GTM operating model for maximizing S&M ROI

Account-based GTM drives more topical and timely engagement — orchestrated cross-functionally through better personalization for in-market buying personas at the account level.

Define

Performance tracked at the account level — all teams see the same picture and decide together.

Establish

Foundations that make ABM work — data, signals, technology, shared definitions — installed and refined.

Align

Unified campaign messaging, design and development governed by a sales & marketing operating rhythm.

Orchestrate

Coordinated, personalized outreach to the right people across every channel, driven by a single account narrative.

Learn

Performance tracked at the account level — both teams see the same picture and decide together.

Expand

Win patterns and account intelligence feed back into the loop, making every program sharper than the last.

SOLUTIONS & OUTCOMES

How we collaborate & create measurable impact with clients

A two-phase entry into a 6-month Integrate & Impact engagement, with outcome-based pricing available on 1-year commitments to Orchestrated and/or Composable.

Initiate

~2 weeks

Vendery's investment

→ABM maturity analysis
→Personas validation & content inventory
→Technology & data inspection
→Agentic ABx roadmap & partnership plan

Activate

~6 weeks

One-Time Investment

→Contact & account data enrichment
→Target accounts validation and refinement
→Buy signals, triggers, intent mapping
→Workflow evolution & tech/data blueprint
→Campaign roadmap & cadence
→First campaign design and development
→Market positioning & message refresh (optional)

Integrate & Impact packages

Three packages. Choose your level of orchestration.

Retainer-Based; 6-Month Increments

Foundational

2 campaigns/qtr — strategy, messaging, execution & impact tracking with regular reporting and monthly/quarterly business reviews.

→Campaign content: pitch deck, email & LinkedIn sequences
→Persona-specific value messaging, KPIs & objection handling
→Account & contact list refresh with ongoing signal and engagement monitoring

Orchestrated

3 campaigns/qtr with full seller readiness — everything in Foundational, plus the assets and rituals that turn campaigns into selling motions.

→Expanded assets: pitch deck, email & LI sequences, supplemental content/infographics, landing page
→Account-based GTM schema + seller readiness sessions
→Weekly seller briefs & account engagement package
→Meeting prep & handoff summaries for sellers

Composable

1:1 add-on for named accounts — custom content and personalized campaigns developed for individual accounts.

→Account-specific creative and content
→Weekly strategy sessions
→Layered onto Orchestrated

Anatomy of a Campaign

What goes into an account-based GTM campaign

A coordinated, time-bound outbound motion targeting a defined set of accounts and buying decision teams with a single unifying theme — executed across multiple channels simultaneously.

Strategy

→Theme & messaging — one problem, trigger, or 'why now' with messaging architecture
→Signals & triggers — behaviors and events that constitute 'in-market'
→Offers — lead magnet or hook that compels buyer engagement
→Target account list — 10–20 accounts for a 1:few campaign
→Persona targeting — isolate core personas on the buying decision team
→Tailored engagement strategy — campaign touchpoints and sequence

Assets

→Campaign pitch deck
→Persona-specific value messaging, KPIs & objection handling
→Email messaging & sequence (3–5 touches)
→LinkedIn messaging + voicemail
→Landing page / microsite copy
→Supplemental content — infographics, research, thought leadership

Data

→Target account list refresh
→Contact enrichment + decision-team adds
→Real-time engagement & signal monitoring (intent + triggers)

Execution

→Outbound sequence built and activated in your sales engagement platform
→Account engagement + opportunity attribution & routing
→Regular reporting + monthly & quarterly business reviews
→Account-based GTM schema outlining sales tactics for engaged accounts
→Seller readiness sessions (~60 min/campaign) + real-time deal coaching
→Weekly seller briefs, account engagement package & handoff summaries

Resources

Field notes on account-based GTM

Writing, guides, and case studies from the teams running account-based motions.

View all resources

Framework

The Intelligence Layer: The Root of Continuous Improvement & Campaign Design

Every ABGtM campaign is only as good as the inputs that designed it. This piece breaks down the 14 intelligence sources - across Outside-In (what the market and competition are telling you) and Inside-Out (what your own systems and reps already know) - that should feed campaign design regardless of whether you're running a new logo, expansion, or retention motion. Covers each source, its functional owner, the systems it lives in, and critical success factors for each.

Sep 10, 2026Get the guide

Framework

ABGtM for Account Expansion: The Motion No One is Running

Off-cycle expansion, the highest-ROI revenue in most portfolios, gets left to chance & account manager / CSM heroics. This is the five-step ABGtM motion that changes that.

Sep 3, 2026Get the guide

Field note

Meet Vendery: A Modern, Outcome-Oriented Growth Agency Specializing in Account-Based GTM Outcomes

~95% of B2B organizations are looking for a better return on their ABM investment. This is Vendery's founding declaration: why traditional ABM left the putt short, what account-based GTM actually is, and why the distinction matters for every revenue team trying to grow in 2026.

Aug 17, 2026Read

About Vendery

Built by sellers, for sales velocity

Jamie Halpin

FOUNDER, VENDERY

15 years in GTM: B2B growth strategy & capability building (majority PE-owned), GTM finance & operations + CRM transformation.
~50 clients served since 2015, spanning hardware / software technology, professional services and industrials.
Originated and delivered $25M+ in consulting & execution engagements across growth strategy, ABM, sales effectiveness, organizational design, and revenue tech/operations.

Get in TouchBook a Call →

What makes our account-based GTM different

Integrated Sales & Marketing

We're integrators by nature — 'one team' is a mantra we live by and guides our approach.

Full Cycle

Account-based GTM transcends the customer lifecycle — not just ABM with prospects in the funnel.

Built for Sellers, by Sellers

Every deliverable is designed for seller effectiveness — filtered by those who have carried a bag.

'Outside-In' Data-Driven

Windowless basement laboratories are not our thing. VoC, market input and empirical analysis inform every decision.

AI-Native Agility

We move faster, adapt in real time, and scale personalization further than any traditional agency model allows.

Outcome-Based

We drive metrics that drive revenue — and where circumstances permit, we'll align our incentives with yours.

Let's build your
growth engine

Tell us about your growth objectives. We'll show you exactly how Vendery can drive outcomes.

Get in Touch→